Friday, July 28, 2006

Alicia & Cham's "Ghetto Story"...

If you haven't already heard it, click the link below to listen to the remix to Cham's song "Ghetto Story" featuring Alicia Keys. They recently shot a video for the remix in Kingston, Jamaica. Below you can read why director Sanaa Hamri wanted to direct this video. You can check out a few pictures from the video set. Cham's album will be in stores on August 15th...
Of the Cham-Keys project, the director said she was eager to take on directing video because of the content of the song. "I've done a lot of music videos, and I always try to work with people that have something substantial to say, so this was a great project for me because of Cham and Alicia and the song and what they are trying to express in it," she says.

Hamri is well aware of the propensity for music industry to fill music videos with scantily-clad 'hotties' and other similar types of images. "I try to be selective, it's not just a matter of the artistes that I've chosen to work with, but also the material. I don't want to be associated with anything that's going to be demeaning to women or that is not contributing to the upliftment of the youth in general," she says.

[The Jamaica Observer][SOURCE]